Homework  Global Marketing Consider the advantages and challenges presented by today’s global

Homework 


Global Marketing

Consider the advantages and challenges presented by today’s global marketing environment. Then respond to the prompts below:

· Does your company (or the company you used for your assignments) have a global or international presence?

· Depending on your answer to the first question, answer the applicable question below:

· If your company is 
global: What are some of the pros and cons for your company of doing business across countries and cultures?

· If your company is 
not global: Do you think that your company should go global? Why or why not? 

· Why is it important for business leaders – the CMO, CEO and Executive Team – to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace?

My company was Microsoft

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